The Red Door Book is a 4-color advertisement catalog which is mailed into local neighborhood households. Each mailing area consists of 20,000 households, primary upper and middle income neighborhoods.
Your advertising dollar can be measured via use of coupons so you can know if your advertising is working. It is an excellent way to introduce new products and/or services to your customers.
U.S. Dept. of Commerce statistics shows that over 90% of retail and service business comes from within a 5 mile radius. This means that the most effective way to promote your business is to concentrate your efforts in that area to those people. Target Marketing is concentrating your advertising dollars where they will do the most good.